Area Sales Manager Jobs in Michigan
Area Sales Manager jobs in Michigan are in strong and consistent demand, with concentration in automotive supply chain, industrial equipment, healthcare technology, and food and beverage distribution, with openings at every level from first-time managers to senior regional leaders. Detroit, Grand Rapids, and Lansing anchor most of the hiring, where established employers like Stellantis, Kellogg Company, and Stryker maintain large commercial sales operations across the state. The most sought-after specialties are B2B territory management, channel partner sales, and key account development tied to Michigan's manufacturing and medtech corridors. Find a role that fits below and apply directly.
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BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR
For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.
WORK TYPE: Full-time Hybrid - at least 2-5 days per week in the territory
LOCATION DETAILS: Thumb area of Michigan
- This job operates in a hybrid environment between a home office, school, community, and event environments (home office and field-based position).
- Territory sales - must currently reside in/near the location full-time to manage local client relationships and maximize sales opportunities.
WORK HOURS: Hours may vary based on the customer's needs. Evenings and weekends may be required.
TRAVEL REQUIREMENT: Travel is primarily local to schools and organizations within the territory (2-5+ days a week) although some out-of-the-area and overnight travel may be expected.
HOW YOU WILL MAKE AN IMPACT
A Field Sales Pro is responsible for optimizing the full cycle sales in your assigned territory and servicing our customers.
A Field Sales Pro will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities.
WHAT YOU WILL DO
- Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
- Generate revenue and meet sales/growth targets.
- Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
- Resilience to handle rejection and the persistence to turn challenges into opportunities.
- Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
- Increase sales in existing accounts by selling to all sports at all levels. In our world, the women's soccer coach deserves the same level of service as the head football coach...
- Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
- Manage your account list and travel on location within your assigned territory.
QUALIFICATIONS
KNOWLEDGE/SKILLS/ABILITIES
- Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
- Must possess excellent problem-solving, organizational, and multi-tasking skills.
- Excellent verbal and written communication abilities are essential, enabling effective interaction with both external clients and internal team members.
- Proficiently prioritize and manage tasks, demonstrating strong time management skills to meet deadlines and optimize overall efficiency in a dynamic work environment.
- Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
- Cultivate an in-home office environment that is distraction-free
EDUCATION/EXPERIENCE
- 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
- Associate’s degree or equivalent work experience but a bachelor’s degree is preferred
- Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
PHYSICAL REQUIREMENTS
The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job operates in a hybrid environment between a home office, school, community, and event environments. Prolonged periods of sitting, standing, bending, lifting, and driving will all occur on a regular basis.TEAM PERKS
- Fulfilling work that presents new challenges and exciting opportunities every day of the week.
- Unlimited commission potential from day one.
- Comprehensive sales training program.
#LI-AR1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Eligibility for company-sponsored benefits is determined by scheduled work hours, and the terms of the applicable benefit plans. Benefit offerings and eligibility requirements may vary by position and are subject to change in accordance with plan documents and applicable law.
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
See All 25 Area Sales Manager Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Area Sales Manager JobsArea Sales Manager Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Area Sales Manager Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Manufacturing
- Food & Beverage
What Michigan Employers Look For
The qualifications that appear most often in area sales manager jobs across Michigan.
- Bachelor's degree in business, marketing, or a related field recognized by Michigan employers
- Proven experience managing a defined sales territory or geographic region independently
- Demonstrated ability to recruit, coach, and performance-manage a field sales team
- Proficiency with CRM platforms such as Salesforce to track pipeline and forecast revenue
- Valid Michigan driver's license and ability to travel regularly within assigned territory
- Strong knowledge of Michigan's key verticals such as automotive, manufacturing, or healthcare
Area Sales Manager Jobs in Michigan: Frequently Asked Questions
How do you become a area sales manager in Michigan?
Most area sales manager roles in Michigan require a bachelor's degree in business, marketing, or a related field, combined with several years of field sales experience in the industry you want to manage. Michigan does not require a state-issued license specifically for area sales managers. Employers in the state's dominant sectors, including automotive, manufacturing, and medical devices, expect candidates to demonstrate a history of territory ownership and team leadership before advancing into a management seat.
How much do area sales managers make in Michigan?
Area sales managers in Michigan earn a median of about $136,870 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $69,790 for the lowest 10% to over $230,070 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire area sales managers in Michigan?
Employers hiring area sales managers in Michigan right now include Wireless Vision, WESTERN FUNDING INCORPORATED, and WM, based on current listings on Migrate Mate as of November 2026. Michigan's dense concentration of automotive suppliers, medical device manufacturers, and food and beverage distributors creates steady multi-industry demand for this role across the lower peninsula.
Which Michigan cities have the most area sales manager jobs?
Detroit, Grand Rapids, and Wixom account for the greatest share of area sales manager openings in Michigan. Detroit drives volume through its deep automotive and industrial supply chain, Grand Rapids supports strong demand from its food manufacturing and office furniture sectors, and Lansing reflects steady openings tied to state government contractors and regional healthcare systems headquartered there.
Are there remote area sales manager jobs in Michigan?
Yes, but they're limited. Area sales management is fundamentally a territory and team-facing role, so full remote arrangements are uncommon. About 75% of area sales manager openings tied to Michigan are remote or hybrid as of November 2026, and those positions most often involve inside sales oversight or national account management rather than hands-on field team leadership.
How can I get hired as a area sales manager in Michigan with little or no experience?
The most realistic entry path is landing a territory sales representative role at a mid-size Michigan employer, then moving into management after demonstrating consistent quota performance. Companies like automotive distributors in the Metro Detroit corridor and medical device firms in West Michigan commonly promote strong individual contributors into their first area manager seats. Earning a Certified Professional Sales Person credential and building familiarity with Salesforce gives early-career candidates a measurable edge in Michigan hiring panels.
Where can I find and apply to area sales manager jobs in Michigan?
You can find and apply to area sales manager jobs in Michigan on Migrate Mate, which lists current openings across the state. Search the listings, find roles that match your experience and preferred territory, and apply directly to the ones that fit.
See All 25 Area Sales Manager Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Area Sales Manager Jobs