Business Development Manager Jobs in Wisconsin
Business Development Manager jobs in Wisconsin are in consistent demand, with the strongest hiring concentrated in technology services, manufacturing supply chains, healthcare solutions, and financial services. Milwaukee, Madison, and Green Bay anchor the market, with employers like Northwestern Mutual, Kohler, and Fiserv regularly seeking business development managers at levels from associate through senior director. The most sought-after specializations in Wisconsin are enterprise software sales, industrial and B2B account growth, and healthcare market expansion. Scan the live roles below and apply to whichever ones fit.
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About Custom Truck One Source is a leading provider of specialty trucks, heavy equipment, rentals, parts, service, and equipment solutions across North America, serving the utility, telecommunications, rail, infrastructure, forestry, and specialty contractor markets.
Job Description
Custom Truck One Source has changed the way the industry looks at specialized trucks and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.
Summary:
Business Development Representatives (“BDR”) are responsible for qualifying both inbound and outbound sales leads at the initial stages in the sales funnel. They must research potential clients, connect with, and educate prospects before handing them off to the closers of the sales team.
- The outbound process requires the BDR to reach out to prospects in the form of cold calls, emails, or social networks. This process allows BDR to personalize their outreach for the first touch point, but many people don’t like being contacted without having preciously shown interest.
- The inbound process is directed toward prospects who have shown interest in our product or service by reaching out to the company via phone call, email, or request for additional information online.
Essential Duties and Responsibilities:
- 75 calls and or emails per day
- Follow-up on inbound marketing leads by identifying qualified opportunities with appropriate levels of information at the right time for interested prospects.
- Be responsible for educating and developing prospects leading to hand-off to sales teams
- Create target prospects lists and penetrate key accounts
- Cold call prospects generated by variety of outside sources
- Answer incoming customer calls and send them in the correct direction
- Identify key players, researching and obtaining business requirements, and presenting solutions to begin sales cycle
- Develop a knowledge of the company’s product
- Monitor account creation to ensure that no duplicate accounts are created
- Work with a specified region to help grow sales
- Profile strategic accounts identifying key individuals, research and obtain business requirements, then presenting solutions to start the sales cycle
- Set appointments for Local Sales team when a lead reaches a qualified stage
- Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep
- Collaborate with sales and marketing team members on strategic sales approach
- Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application
Required Skills and Qualifications:
Qualifications include:
- Excellent interpersonal and customer service skills.
- Excellent sales and negotiation skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Ability to function well in a high-paced and at times stressful environment.
- Proficient with Microsoft Office Suite or related software.
Physical Requirements:
- A positive attitude and willingness to maintain a professional demeanor with clients and team members is essential to this position.
- Ability to work around common office equipment, supplies and environments.
- Oral Expression and comprehension ' The ability to communicate information and ideas in speaking so others will understand. The ability to listen to and understand information and ideas presented through spoken words and sentences. The ability to speak clearly so others can understand you.
- Written Comprehension and expression ' The ability to read and understand information and ideas presented in writing. The ability to communicate information and ideas in writing so others will understand.
- Reasoning ' The ability to apply general rules to specific problems to produce answers that make sense. The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Sitting – The ability to sit or stand for long periods of time while performing duties.
- Lifting – The ability to bend, stoop and lift up to 10 lbs.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
BENEFITS
- 401(k) with Employer Match
- Competitive Health Care
- Dental, Vision, and Life Insurance
- Paid Vacation, Sick and Holidays
- STD/ LTD
- Partner Discounts
- Investment in Employee Development
- Salary Range- $60,000-$70,000 plus commission!
Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
About Custom Truck One Source is a leading provider of specialty trucks, heavy equipment, rentals, parts, service, and equipment solutions across North America, serving the utility, telecommunications, rail, infrastructure, forestry, and specialty contractor markets.
Job Description
Custom Truck One Source has changed the way the industry looks at specialized trucks and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.
Summary:
Business Development Representatives (“BDR”) are responsible for qualifying both inbound and outbound sales leads at the initial stages in the sales funnel. They must research potential clients, connect with, and educate prospects before handing them off to the closers of the sales team.
- The outbound process requires the BDR to reach out to prospects in the form of cold calls, emails, or social networks. This process allows BDR to personalize their outreach for the first touch point, but many people don’t like being contacted without having preciously shown interest.
- The inbound process is directed toward prospects who have shown interest in our product or service by reaching out to the company via phone call, email, or request for additional information online.
Essential Duties and Responsibilities:
- 75 calls and or emails per day
- Follow-up on inbound marketing leads by identifying qualified opportunities with appropriate levels of information at the right time for interested prospects.
- Be responsible for educating and developing prospects leading to hand-off to sales teams
- Create target prospects lists and penetrate key accounts
- Cold call prospects generated by variety of outside sources
- Answer incoming customer calls and send them in the correct direction
- Identify key players, researching and obtaining business requirements, and presenting solutions to begin sales cycle
- Develop a knowledge of the company’s product
- Monitor account creation to ensure that no duplicate accounts are created
- Work with a specified region to help grow sales
- Profile strategic accounts identifying key individuals, research and obtain business requirements, then presenting solutions to start the sales cycle
- Set appointments for Local Sales team when a lead reaches a qualified stage
- Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep
- Collaborate with sales and marketing team members on strategic sales approach
- Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application
Required Skills and Qualifications:
Qualifications include:
- Excellent interpersonal and customer service skills.
- Excellent sales and negotiation skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Ability to function well in a high-paced and at times stressful environment.
- Proficient with Microsoft Office Suite or related software.
Physical Requirements:
- A positive attitude and willingness to maintain a professional demeanor with clients and team members is essential to this position.
- Ability to work around common office equipment, supplies and environments.
- Oral Expression and comprehension ' The ability to communicate information and ideas in speaking so others will understand. The ability to listen to and understand information and ideas presented through spoken words and sentences. The ability to speak clearly so others can understand you.
- Written Comprehension and expression ' The ability to read and understand information and ideas presented in writing. The ability to communicate information and ideas in writing so others will understand.
- Reasoning ' The ability to apply general rules to specific problems to produce answers that make sense. The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Sitting – The ability to sit or stand for long periods of time while performing duties.
- Lifting – The ability to bend, stoop and lift up to 10 lbs.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
BENEFITS
- 401(k) with Employer Match
- Competitive Health Care
- Dental, Vision, and Life Insurance
- Paid Vacation, Sick and Holidays
- STD/ LTD
- Partner Discounts
- Investment in Employee Development
- Salary Range- $60,000-$70,000 plus commission!
Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
See All 46 Business Development Manager Jobs in Wisconsin
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Find JobsBusiness Development Manager Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Business Development Manager Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring
What Wisconsin Employers Look For
The qualifications that appear most often in business development manager jobs across Wisconsin.
- Bachelor's degree in business, marketing, or a related field required
- Three or more years of B2B sales or account management experience preferred
- Proven ability to meet or exceed revenue growth targets in assigned territory
- Experience with CRM platforms such as Salesforce or HubSpot
- Strong presentation and negotiation skills for executive-level client engagement
- Familiarity with Wisconsin industry verticals such as manufacturing, healthcare, or financial services
Business Development Manager Jobs in Wisconsin: Frequently Asked Questions
How do you become a business development manager in Wisconsin?
Most business development manager roles in Wisconsin require a bachelor's degree in business administration, marketing, or a related field, combined with several years of progressively responsible sales or account management experience. Wisconsin does not require a state-issued license for this role. Employers across Milwaukee, Madison, and the Fox Valley region commonly promote from within sales, key account, or marketing coordinator positions, and candidates who demonstrate consistent revenue contribution move into management roles more quickly.
Which companies hire business development managers in Wisconsin?
Employers hiring business development managers in Wisconsin right now include GEA, Oxco, and PESI, based on current listings on Migrate Mate as of November 2026. Wisconsin's concentration of Fortune 500 and major regional employers in financial services, manufacturing, and healthcare technology means demand is broadly distributed across the state's main metros.
Which Wisconsin cities have the most business development manager jobs?
Milwaukee, Madison, and Appleton lead Wisconsin in business development manager openings. Milwaukee's density of corporate headquarters in finance, insurance, and technology drives the largest share of postings, while Madison's growing tech and health-sector ecosystem generates steady demand, and Green Bay's strong manufacturing and logistics base supports consistent hiring in industrial and B2B-focused roles.
Are there remote business development manager jobs in Wisconsin?
Yes, and more than most fields, since business development work is largely relationship- and communication-driven rather than site-specific. About 69% of business development manager openings tied to Wisconsin are remote or hybrid as of November 2026, reflecting how broadly the role has shifted toward distributed work. Enterprise software sales and national account management positions are the segments most likely to be fully remote.
How can I get hired as a business development manager in Wisconsin with little or no experience?
The most realistic entry path is a sales development representative or inside sales role at a Wisconsin company, which builds the prospecting and pipeline skills employers look for. Employers like Northwestern Mutual, Fiserv, and mid-size Milwaukee or Madison technology firms run structured associate programs that develop junior candidates into full business development roles. A relevant bachelor's degree, demonstrated performance in any quota-carrying position, and familiarity with a CRM platform all strengthen an early-career application considerably.
Where can I find and apply to business development manager jobs in Wisconsin?
You can find and apply to business development manager jobs in Wisconsin on Migrate Mate, which lists current openings across the state. Search the available roles, identify the ones that match your experience and target industry, and apply directly to whichever positions fit your background.
See All 46 Business Development Manager Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
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