Sales Development Representative Jobs in California
Sales Development Representative jobs in California are among the most active in the country, concentrated in SaaS, fintech, cybersecurity, and enterprise software with openings at every level from entry-level BDR to senior SDR. San Francisco, Los Angeles, and San Diego account for the largest share of listings, anchored by major employers like Salesforce, Oracle, and Cisco. Pipeline generation, outbound prospecting, and account-based selling are the most in-demand specialties across the state. Find a role that fits below and apply directly.
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We're looking for a Sales Development Representative to help turn Casco's founder-led sales momentum into a repeatable outbound engine. You'll start conversations with AppSec leaders and CISOs who know annual pentests and noisy security scanners cannot keep up with how quickly modern teams ship software. Your job is to make the problem urgent, earn the right to a deeper conversation, and create qualified pipeline for Casco's autonomous security testing platform.
This is not a role where you inherit a perfect script and spend all day blasting sequences. You'll work in person with our founders and sales team in San Francisco, learn how technical security buyers think, test messages in the market, and help build the outbound playbook as Casco scales after its Series A.
What You'll Actually Do
Create qualified pipeline: Research target accounts, identify the right AppSec and security leaders, and turn cold accounts into real sales conversations.
Write outbound that sounds human: Build sharp, account-specific messaging across email, phone, LinkedIn, and other channels instead of hiding behind generic sequences.
Learn the security problem: Understand how companies buy pentests today, where point-in-time testing falls short, and why continuous autonomous testing matters.
Qualify for substance: Find a credible security problem, relevant use case, buying context, and concrete next step before handing an opportunity to an Account Executive.
Work events: Attend security events with the team, start conversations in the room, and follow up fast enough to turn interest into pipeline.
Build the playbook: Test personas, industries, hooks, objections, and channels, then document what works so we can repeat it.
Keep the CRM honest: Record the source, account, persona, meeting outcome, and next step so the team can trust the pipeline and improve the motion.
Close the feedback loop: Share what prospects say with founders, sales, engineering, and security so we keep sharpening the product and the story.
What We're Looking For
Must-Haves
At least one year of outbound SDR or BDR experience in B2B software, with evidence that you can consistently create qualified meetings.
Strong writing and research skills. You can find a real reason to contact an account and explain it without corporate filler.
Comfort on the phone. You can open a cold conversation, ask a useful question, listen, and earn a next step.
The curiosity to learn application security, pentesting, vulnerabilities, cloud environments, APIs, and how technical buyers evaluate new security products.
Good judgment about quality. You would rather create the right meeting than hit a vanity activity number.
Resilience and follow-through. You can handle rejection, keep your standards high, and stay organized across a large account set.
Startup readiness. You are comfortable testing ideas, working without a finished playbook, and making your own progress visible.
The ability to work in person from our San Francisco office.
Nice-to-Have
Experience prospecting into cybersecurity, developer tools, infrastructure, cloud, or another technical category.
Familiarity with AppSec leaders, security engineers, CISOs, or the pentesting market.
Experience at an early-stage startup or helping create a new outbound motion.
A genuine interest in how attackers think and how AI is changing offensive security.
Your First Three Months
You'll have a three-month ramp to learn Casco, our buyers, and the outbound motion before carrying a full quota.
Month 1 — 25% quota: Learn the product and market, build account lists, practice the story, and begin live prospecting.
Month 2 — 50% quota: Run consistent outbound, handle common objections, and create your first accepted opportunities.
Month 3 — 75% quota: Own a defined account set and build a repeatable weekly pipeline rhythm.
Month 4 onward — 100% quota: Carry the full monthly target.
During the three-month ramp, you'll receive guaranteed variable compensation while you build toward full productivity.
What This Role Is Not
This is not a remote role. You will build the motion alongside the team in our San Francisco office.
This is not an activity contest where a dashboard full of calls matters more than whether anyone should take the meeting.
This is not a mature sales organization with a finished script, perfect data, and every objection already documented.
This is not a role for someone who wants to sell a checkbox. You will need to explain why a new approach to security testing should exist.
What We Offer
San Francisco based: Work in person with our founders, sales team, engineers, and security experts.
Compensation:
Base salary: $80,000
Target variable: $40,000
On-target earnings: $120,000
Equity grant with meaningful ownership in Casco
Real ownership: Help build the outbound motion for a new category instead of inheriting someone else's playbook.
Direct access: Learn alongside founders and technical teammates who can answer hard questions and act quickly on market feedback.
A product with proof: Casco has already found critical vulnerabilities across 300+ companies despite their existing security tools and human pentesters.
Learning opportunities: We support your growth with a budget for conferences, books, courses, and the tools that help you improve.
Our Mission
Casco's mission is to make all software effortlessly secure. We build AI agents that think like attackers and give security teams solutions instead of another pile of noisy alerts.
The time it takes attackers to weaponize vulnerabilities is collapsing, while companies are shipping more software than ever. We believe the only sustainable defense is continuous offense: finding and fixing vulnerabilities before attackers can exploit them.
About the interview
1. Founder conversation — 30 minutes: We'll discuss your outbound experience, how you learn a market, and what excites you about Casco.
2. Outbound exercise — 30 minutes: Walk us through how you would research and contact an AppSec leader at a target account.
3. Paid work trial — one day: Work on a real GTM problem with the team and see if we're a mutual fit.
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Where California roles are concentrated, by current openings.
Sales Development Representative Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software29
- Consulting & Professional Services5
- Science & Research3
- Banking & Financial Services3
- Electronics & Hardware2
What California Employers Look For
The qualifications that appear most often in sales development representative jobs across California.
- Bachelor's degree in business, marketing, communications, or a related field
- One or more years of outbound prospecting or inside sales experience
- Proficiency with CRM platforms such as Salesforce or HubSpot
- Demonstrated ability to hit or exceed weekly and monthly pipeline quotas
- Strong written and verbal communication skills for cold outreach and discovery calls
- Familiarity with sales engagement tools such as Outreach, Salesloft, or Apollo
Sales Development Representative Jobs in California: Frequently Asked Questions
How do you become a sales development representative in California?
California does not require a state-issued license for sales development representatives in most industries. The typical path involves completing a bachelor's degree in business, marketing, or communications, then applying to entry-level SDR or BDR roles at California tech, SaaS, or professional services firms. Completing a structured sales bootcamp or earning a recognized sales certification can strengthen early applications and help candidates stand out in California's competitive hiring market.
How much do sales development representatives make in California?
Sales development representatives in California earn a median of about $80,850 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $43,240 for the lowest 10% to over $168,720 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire sales development representatives in California?
Employers hiring sales development representatives in California right now include Rippling, Paramount Exclusive Insurance Services, and TEKsystems, based on current listings on Migrate Mate as of September 2026. California's dense concentration of SaaS headquarters, enterprise software companies, and high-growth fintech firms means consistent openings across the state throughout the year.
Which California cities have the most sales development representative jobs?
San Francisco, Los Angeles, and San Diego have the most sales development representative openings in California. San Francisco and San Jose drive volume through their dense cluster of SaaS and cloud technology headquarters, Los Angeles pulls demand from media tech, fintech, and a broad B2B services sector, and San Diego contributes steadily through its cybersecurity and life sciences software companies.
Are there remote sales development representative jobs in California?
Yes, and more than most fields. About 52% of sales development representative openings tied to California are remote or hybrid as of September 2026, reflecting the role's phone-and-screen nature. Outbound prospecting, email sequencing, and CRM work are the functions most commonly performed fully remotely, while team onboarding and quota reviews often keep hybrid schedules in place.
How can I get hired as a sales development representative in California with little or no experience?
The most realistic entry path is applying directly to SDR associate or BDR programs at California-based SaaS companies, many of which hire recent graduates with no sales background and train them on process and tools. Salesforce, Oracle, and mid-size Bay Area software firms run structured new-grad cohorts that start with inbound lead qualification before moving to outbound. Lateral moves from customer success, retail, or account coordination roles are common and well-regarded. Completing a California sales bootcamp or earning a HubSpot or Salesforce certification gives candidates a concrete edge when competing against others with similar experience levels.
Where can I find and apply to sales development representative jobs in California?
You can find and apply to sales development representative jobs in California on Migrate Mate, which lists current California openings. Find roles that fit your experience level and target industry, then apply directly to each listing.
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