Product Lead Jobs in USA with Visa Sponsorship
Product Lead roles attract strong H-1B visa and O-1 visa sponsorship from U.S. tech companies. Most qualify as specialty occupations requiring a bachelor's degree in computer science, engineering, or business. Employers routinely sponsor experienced product managers moving into lead positions. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsRequisition ID: 5270
Job Location: Field Arizona, Field California, Field Idaho, Field Montana, Field Nevada, Field New Mexico, Field Oregon, Field Utah, Field Washington, Field Wyoming
Category: Sales and Marketing
Job Type: Full Time
Working Mode: Field
About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
As the Product Specialist for Cash Crop Equipment, you will drive the product value proposition within the marketplace from a regional perspective while delivering an exceptional dealer and customer experience. This role serves as the commercial and product expert for the Cash Crop portfolio, including high horsepower tractors, planting, seeding, tillage, and associated precision technology solutions.
Candidate must reside within the assigned territory, with preference given to candidates located in the Western United States.
Key Responsibilities
-
Serve as the regional product expert for assigned Cash Crop products, including high horsepower tractors, planting, seeding, tillage, and integrated precision technology solutions, supporting both New Holland and Case IH commercial objectives.
-
Plan, manage, and execute customer and dealer engagement activities, including field demonstrations, dealer meetings and training events, customer clinics, field days, and customer visits to achieve retail sales and market share objectives.
-
Deliver value-based product training and competitive positioning for dealer sales personnel, field sales teams, and customers to improve product knowledge, sales effectiveness, and customer confidence.
-
Partner with dealers and field sales teams to identify, develop, and support retail sales opportunities, conquest opportunities, and key customer engagements throughout the sales cycle.
-
Conduct product demonstrations, evaluations, and customer field events that showcase machine performance, agronomic benefits, operational efficiency, and return on investment.
-
Provide voice-of-customer and voice-of-dealer feedback to product marketing, product management, platform teams, and product development teams to influence future products, features, and commercial strategies.
-
Analyze and communicate regional market trends, competitive activity, customer requirements, precision technology adoption, and dealer capability needs to support business planning and execution.
-
Assist in the development and delivery of marketing, sales, and training materials that effectively communicate product features, benefits, applications, and competitive advantages.
-
Support activation of regional marketing plans in partnership with sales, marketing, and dealer teams to increase customer engagement, retail sales, revenue, and market share.
-
Manage field inventory and demonstration assets within the assigned territory, including dealer order-writing support, demonstration fleet utilization, transfer-for-retail opportunities, and inventory reduction initiatives.
-
Champion a positive customer experience by supporting dealers and customers with timely technical expertise, problem resolution, product application guidance, and follow-up activities throughout the ownership journey.
-
Support regional and national trade shows, customer events, training programs, and strategic dealer engagements to strengthen product awareness and brand presence.
-
Collaborate with dealer development, sales, marketing, precision technology, training, and product teams to deliver a consistent and effective customer experience across the assigned territory.
Experience Required
Bachelor's Degree required. In lieu of a degree, will accept an Associate's Degree with an additional three years of agricultural product experience or a high school diploma with an additional five years of agricultural product experience.
Four or more years of experience in agricultural equipment sales support, product support, field marketing, dealer development, training, or related commercial functions.
Demonstrated knowledge of production agriculture, cash crop equipment applications, dealer operations, and customer buying processes.
Experience supporting high horsepower tractors, planting, seeding, tillage, harvesting, application equipment, or related crop production machinery preferred.
Strong understanding of precision technology solutions and their integration with production agriculture equipment.
Excellent communication, presentation, facilitation, and relationship-building skills.
Ability to translate technical product features into customer-focused value propositions and business outcomes.
Demonstrated ability to work independently while partnering effectively across sales, marketing, product, and dealer organizations.
This is a field-based position with travel requirements of up to 75%.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
-
Flexible work arrangements
-
Savings & Retirement benefits
-
Tuition reimbursement
-
Parental leave
-
Adoption assistance
-
Fertility & Family building support
-
Employee Assistance Programs
-
Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at talent.acquisition@cnh.com
Requisition ID: 5270
Job Location: Field Arizona, Field California, Field Idaho, Field Montana, Field Nevada, Field New Mexico, Field Oregon, Field Utah, Field Washington, Field Wyoming
Category: Sales and Marketing
Job Type: Full Time
Working Mode: Field
About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
As the Product Specialist for Cash Crop Equipment, you will drive the product value proposition within the marketplace from a regional perspective while delivering an exceptional dealer and customer experience. This role serves as the commercial and product expert for the Cash Crop portfolio, including high horsepower tractors, planting, seeding, tillage, and associated precision technology solutions.
Candidate must reside within the assigned territory, with preference given to candidates located in the Western United States.
Key Responsibilities
-
Serve as the regional product expert for assigned Cash Crop products, including high horsepower tractors, planting, seeding, tillage, and integrated precision technology solutions, supporting both New Holland and Case IH commercial objectives.
-
Plan, manage, and execute customer and dealer engagement activities, including field demonstrations, dealer meetings and training events, customer clinics, field days, and customer visits to achieve retail sales and market share objectives.
-
Deliver value-based product training and competitive positioning for dealer sales personnel, field sales teams, and customers to improve product knowledge, sales effectiveness, and customer confidence.
-
Partner with dealers and field sales teams to identify, develop, and support retail sales opportunities, conquest opportunities, and key customer engagements throughout the sales cycle.
-
Conduct product demonstrations, evaluations, and customer field events that showcase machine performance, agronomic benefits, operational efficiency, and return on investment.
-
Provide voice-of-customer and voice-of-dealer feedback to product marketing, product management, platform teams, and product development teams to influence future products, features, and commercial strategies.
-
Analyze and communicate regional market trends, competitive activity, customer requirements, precision technology adoption, and dealer capability needs to support business planning and execution.
-
Assist in the development and delivery of marketing, sales, and training materials that effectively communicate product features, benefits, applications, and competitive advantages.
-
Support activation of regional marketing plans in partnership with sales, marketing, and dealer teams to increase customer engagement, retail sales, revenue, and market share.
-
Manage field inventory and demonstration assets within the assigned territory, including dealer order-writing support, demonstration fleet utilization, transfer-for-retail opportunities, and inventory reduction initiatives.
-
Champion a positive customer experience by supporting dealers and customers with timely technical expertise, problem resolution, product application guidance, and follow-up activities throughout the ownership journey.
-
Support regional and national trade shows, customer events, training programs, and strategic dealer engagements to strengthen product awareness and brand presence.
-
Collaborate with dealer development, sales, marketing, precision technology, training, and product teams to deliver a consistent and effective customer experience across the assigned territory.
Experience Required
Bachelor's Degree required. In lieu of a degree, will accept an Associate's Degree with an additional three years of agricultural product experience or a high school diploma with an additional five years of agricultural product experience.
Four or more years of experience in agricultural equipment sales support, product support, field marketing, dealer development, training, or related commercial functions.
Demonstrated knowledge of production agriculture, cash crop equipment applications, dealer operations, and customer buying processes.
Experience supporting high horsepower tractors, planting, seeding, tillage, harvesting, application equipment, or related crop production machinery preferred.
Strong understanding of precision technology solutions and their integration with production agriculture equipment.
Excellent communication, presentation, facilitation, and relationship-building skills.
Ability to translate technical product features into customer-focused value propositions and business outcomes.
Demonstrated ability to work independently while partnering effectively across sales, marketing, product, and dealer organizations.
This is a field-based position with travel requirements of up to 75%.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
-
Flexible work arrangements
-
Savings & Retirement benefits
-
Tuition reimbursement
-
Parental leave
-
Adoption assistance
-
Fertility & Family building support
-
Employee Assistance Programs
-
Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at talent.acquisition@cnh.com
See all 17,920+ Product Lead Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Lead roles.
Get Access To All JobsTips for Finding Product Lead Jobs
Frame your degree field carefully
Product Lead roles qualify as H-1B specialty occupations when tied to a specific degree field. A computer science or engineering background is the strongest fit. Business or information systems degrees work too, but expect closer scrutiny from USCIS adjudicators.
Target companies with active LCA filings
Large tech employers like Google, Meta, and Amazon file Labor Condition Applications for Product Lead roles regularly. Focusing on companies with a documented sponsorship history dramatically improves your odds of receiving an offer that includes visa support.
Build a portfolio of measurable product outcomes
Sponsoring employers need to justify the H-1B petition to USCIS. Concrete evidence of product launches, revenue impact, and team leadership makes that case stronger and signals you bring specialized expertise a generalist hire couldn't replicate.
Understand the cap-exempt employer advantage
Universities, nonprofits, and affiliated research organizations are exempt from the H-1B annual lottery. Product Lead roles at these institutions can be filed any time of year, bypassing the April registration window entirely and offering faster, more predictable timelines.
Consider the O-1A if you have a strong track record
Product Leads with notable achievements, press coverage, or industry recognition may qualify for the O-1A extraordinary ability visa. It has no lottery, no cap, and can be filed year-round, making it a compelling alternative if your H-1B wasn't selected.
Align your job title to the petition description
USCIS evaluates the actual duties, not just the job title. Ensure your offer letter and petition clearly describe product strategy, cross-functional ownership, and technical requirements. Vague descriptions increase the risk of a Request for Evidence.
Frequently Asked Questions
Does a Product Lead role qualify as an H-1B specialty occupation?
Yes, in most cases. USCIS requires the position to normally demand a bachelor's degree or higher in a specific specialty. Product Lead roles tied to software development, technical product management, or engineering systems generally meet that standard. Roles framed around general business management face more scrutiny and a higher chance of a Request for Evidence.
What degree do I need for H-1B sponsorship as a Product Lead?
Computer science, software engineering, information systems, or a closely related technical field is the strongest basis. A business or MBA degree can support the petition if the role involves technical product ownership, but the connection between degree and duties must be explicit. USCIS looks for a direct relationship, not just general relevance.
How common is visa sponsorship for Product Lead positions?
Sponsorship is common at mid-to-large technology companies, particularly those with established immigration programs. Startups sponsor less consistently, often depending on funding stage and legal resources. Browsing Product Lead roles on Migrate Mate lets you filter specifically for positions open to visa sponsorship, so you're not wasting time on roles that won't consider it.
Can I get sponsored as a Product Lead if I'm already on OPT or STEM OPT?
Yes. Many employers sponsor H-1B visa petitions for candidates currently on OPT or STEM OPT. If your OPT expires before October 1 and your H-1B is selected in the lottery, cap-gap protection extends your work authorization automatically. Timing matters, so confirm your employer is prepared to file in March for the April lottery registration window.
What factors affect H-1B approval rates for Product Lead petitions?
The strength of the specialty occupation argument is the primary factor. Petitions that clearly link the role's duties to a specific degree field and document technical complexity fare better. Employer size, prior USCIS interaction history, and petition quality from the immigration attorney also play a role. Generic job descriptions and degree fields with loose connections to the duties are the most common reasons for RFEs.
What is the prevailing wage requirement for sponsored Product Lead jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.