Brand Marketing Jobs in USA with Visa Sponsorship
Brand marketing roles can get H-1B visa sponsorship, but it's more competitive than technical fields since employers need to justify that the position requires specialized knowledge. Large CPG companies (P&G, Unilever), tech firms, and major brands with sophisticated marketing operations are the most likely sponsors. An MBA or specialized marketing degree strengthens the visa case. Purely creative or generalist marketing titles may face higher H-1B denial rates, so look for roles with analytical or strategic focus. For detailed occupation requirements, see the O*NET profile.
Find Brand Marketing JobsOverview
Showing 5 of 7,606+ Brand Marketing jobs
See all 7,606+ Brand Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Brand Marketing roles.
Get Access To All JobsOVERVIEW OF THE COMPANY
Fox Corporation
Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.
JOB DESCRIPTION
The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.
Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise.
Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms.
At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started.
ABOUT THE ROLE
FOX One is redefining how audiences experience sports, news, and entertainment in one premium streaming destination. As the Senior Manager, Brand Marketing, you will lead the development and execution of the FOX One brand strategy, helping shape how millions of consumers experience our brand across every touchpoint.
Reporting to the Brand & Creative team, you'll serve as a strategic marketing leader, partnering across Product Marketing, Creative, Media, CRM, Social, Editorial, Communications, Product, Analytics, and executive leadership to bring the FOX One brand to life. You'll own the strategy behind our largest integrated marketing campaigns, guide creative development, lead agency relationships, and influence initiatives that drive subscriber acquisition, engagement, and retention.
This is a highly cross-functional leadership role for someone who thrives at the intersection of brand strategy, creative excellence, and business growth while helping build one of the most exciting streaming brands in media.
A SNAPSHOT OF YOUR RESPONSIBILITIES
- Lead the continued evolution of the FOX One brand strategy, positioning, messaging architecture, and long-term brand vision.
- Champion a cohesive, premium brand experience across every consumer touchpoint, including marketing, product, CRM, social, partnerships, paid media, and owned channels.
- Develop strategic frameworks, messaging, brand guidelines, and governance that strengthen brand consistency and differentiation.
- Lead annual brand planning, integrated marketing roadmaps, and campaign calendars aligned to business priorities, product launches, tentpole events, and subscriber growth objectives.
- Partner with senior leadership to translate business priorities into long-term brand and campaign strategies.
- Identify consumer insights, competitive trends, and emerging opportunities that inform brand strategy.
- Lead the end-to-end strategy and execution of integrated marketing campaigns supporting subscriber acquisition, engagement, and retention.
- Develop marketing strategies around major sports, news, entertainment launches, seasonal initiatives, and other key business moments.
- Write strategic creative briefs and partner closely with Creative, Media, Product Marketing, CRM, Social, Editorial, Communications, Product, and Analytics teams to deliver integrated campaigns.
- Oversee campaign timelines, budgets, approvals, and cross-functional workflows to ensure successful execution.
- Evaluate campaign performance and translate insights into recommendations that improve creative effectiveness and marketing performance.
- Partner with Creative leadership to develop breakthrough creative platforms and integrated marketing experiences that reinforce FOX One's premium positioning.
- Provide strategic direction throughout the creative development process while maintaining a cohesive visual and verbal brand identity.
- Lead strategic relationships with creative, media, production, research, and influencer agency partners.
- Develop co-marketing initiatives with platform, distribution, and third-party partners that expand the FOX One brand while delivering mutual business value.
- Define brand KPIs and campaign success metrics in partnership with Analytics and Performance Marketing teams.
- Analyze campaign performance, consumer behavior, competitive activity, and market trends to identify growth opportunities.
- Lead executive campaign recaps, quarterly business reviews, and annual brand performance presentations.
- Mentor and develop Brand Marketing team members while fostering collaboration, creativity, and operational excellence.
- Build scalable marketing processes that improve cross-functional alignment and campaign execution.
- Serve as a trusted strategic partner across Product Marketing, Creative, Media, CRM, Social, Editorial, Communications, Product, Analytics, and executive leadership.
WHAT YOU WILL NEED
- Typically, 8+ years of experience in brand marketing, integrated marketing, consumer marketing, or a related field, preferably within streaming, media, entertainment, technology, or consumer brands.
- Proven success developing integrated marketing campaigns from strategy through execution.
- Deep understanding of brand strategy, consumer positioning, creative development, messaging architecture, and go-to-market planning.
- Experience leading highly cross-functional initiatives involving creative, media, product, analytics, and executive stakeholders.
- Demonstrated success managing agency relationships and delivering high-impact integrated marketing campaigns.
- Strong analytical skills with experience translating performance data into strategic recommendations.
- Exceptional written, verbal, and presentation skills, including experience presenting to executive leadership.
- Excellent organizational and project management skills with the ability to manage multiple complex initiatives simultaneously.
- Experience mentoring team members and influencing cross-functional stakeholders without direct authority.
- Passion for sports, news, entertainment, streaming, and building world-class consumer brands.
- Regular, on-site attendance at the workplace a minimum of three days per week is an essential function of this position. The selected candidate must be able to reliably meet this requirement.
NICE TO HAVE, BUT NOT A DEALBREAKER
- Experience building or scaling a direct-to-consumer (DTC) subscription or streaming brand.
- Experience leading brand strategy for major product launches, tentpole events, or large-scale integrated marketing campaigns.
- Experience partnering with executive leadership on long-term brand planning and business strategy.
- Familiarity with consumer research, brand health tracking, and performance measurement frameworks.
- Experience developing marketing strategies across acquisition, engagement, retention, lifecycle marketing, and partnerships.
Ll-CS1
Ll-Hybrid
DTC
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-180,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
OVERVIEW OF THE COMPANY
Fox Corporation
Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.
JOB DESCRIPTION
The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.
Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise.
Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms.
At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started.
ABOUT THE ROLE
FOX One is redefining how audiences experience sports, news, and entertainment in one premium streaming destination. As the Senior Manager, Brand Marketing, you will lead the development and execution of the FOX One brand strategy, helping shape how millions of consumers experience our brand across every touchpoint.
Reporting to the Brand & Creative team, you'll serve as a strategic marketing leader, partnering across Product Marketing, Creative, Media, CRM, Social, Editorial, Communications, Product, Analytics, and executive leadership to bring the FOX One brand to life. You'll own the strategy behind our largest integrated marketing campaigns, guide creative development, lead agency relationships, and influence initiatives that drive subscriber acquisition, engagement, and retention.
This is a highly cross-functional leadership role for someone who thrives at the intersection of brand strategy, creative excellence, and business growth while helping build one of the most exciting streaming brands in media.
A SNAPSHOT OF YOUR RESPONSIBILITIES
- Lead the continued evolution of the FOX One brand strategy, positioning, messaging architecture, and long-term brand vision.
- Champion a cohesive, premium brand experience across every consumer touchpoint, including marketing, product, CRM, social, partnerships, paid media, and owned channels.
- Develop strategic frameworks, messaging, brand guidelines, and governance that strengthen brand consistency and differentiation.
- Lead annual brand planning, integrated marketing roadmaps, and campaign calendars aligned to business priorities, product launches, tentpole events, and subscriber growth objectives.
- Partner with senior leadership to translate business priorities into long-term brand and campaign strategies.
- Identify consumer insights, competitive trends, and emerging opportunities that inform brand strategy.
- Lead the end-to-end strategy and execution of integrated marketing campaigns supporting subscriber acquisition, engagement, and retention.
- Develop marketing strategies around major sports, news, entertainment launches, seasonal initiatives, and other key business moments.
- Write strategic creative briefs and partner closely with Creative, Media, Product Marketing, CRM, Social, Editorial, Communications, Product, and Analytics teams to deliver integrated campaigns.
- Oversee campaign timelines, budgets, approvals, and cross-functional workflows to ensure successful execution.
- Evaluate campaign performance and translate insights into recommendations that improve creative effectiveness and marketing performance.
- Partner with Creative leadership to develop breakthrough creative platforms and integrated marketing experiences that reinforce FOX One's premium positioning.
- Provide strategic direction throughout the creative development process while maintaining a cohesive visual and verbal brand identity.
- Lead strategic relationships with creative, media, production, research, and influencer agency partners.
- Develop co-marketing initiatives with platform, distribution, and third-party partners that expand the FOX One brand while delivering mutual business value.
- Define brand KPIs and campaign success metrics in partnership with Analytics and Performance Marketing teams.
- Analyze campaign performance, consumer behavior, competitive activity, and market trends to identify growth opportunities.
- Lead executive campaign recaps, quarterly business reviews, and annual brand performance presentations.
- Mentor and develop Brand Marketing team members while fostering collaboration, creativity, and operational excellence.
- Build scalable marketing processes that improve cross-functional alignment and campaign execution.
- Serve as a trusted strategic partner across Product Marketing, Creative, Media, CRM, Social, Editorial, Communications, Product, Analytics, and executive leadership.
WHAT YOU WILL NEED
- Typically, 8+ years of experience in brand marketing, integrated marketing, consumer marketing, or a related field, preferably within streaming, media, entertainment, technology, or consumer brands.
- Proven success developing integrated marketing campaigns from strategy through execution.
- Deep understanding of brand strategy, consumer positioning, creative development, messaging architecture, and go-to-market planning.
- Experience leading highly cross-functional initiatives involving creative, media, product, analytics, and executive stakeholders.
- Demonstrated success managing agency relationships and delivering high-impact integrated marketing campaigns.
- Strong analytical skills with experience translating performance data into strategic recommendations.
- Exceptional written, verbal, and presentation skills, including experience presenting to executive leadership.
- Excellent organizational and project management skills with the ability to manage multiple complex initiatives simultaneously.
- Experience mentoring team members and influencing cross-functional stakeholders without direct authority.
- Passion for sports, news, entertainment, streaming, and building world-class consumer brands.
- Regular, on-site attendance at the workplace a minimum of three days per week is an essential function of this position. The selected candidate must be able to reliably meet this requirement.
NICE TO HAVE, BUT NOT A DEALBREAKER
- Experience building or scaling a direct-to-consumer (DTC) subscription or streaming brand.
- Experience leading brand strategy for major product launches, tentpole events, or large-scale integrated marketing campaigns.
- Experience partnering with executive leadership on long-term brand planning and business strategy.
- Familiarity with consumer research, brand health tracking, and performance measurement frameworks.
- Experience developing marketing strategies across acquisition, engagement, retention, lifecycle marketing, and partnerships.
Ll-CS1
Ll-Hybrid
DTC
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-180,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
See all 7,606+ Brand Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Brand Marketing roles.
Get Access To All JobsTips for Finding Brand Marketing Jobs
Target CPG brand management rotational programs
Companies like Procter & Gamble, Unilever, General Mills, and Colgate-Palmolive run structured brand management programs that recruit directly from MBA programs and include visa sponsorship. These programs are specifically designed to develop brand marketers and have well-established immigration processes.
Develop consumer insights and market research expertise
Brand marketing at major companies relies heavily on qualitative and quantitative consumer research, focus groups, and syndicated data from Nielsen and IRI. Expertise in translating consumer insights into brand strategy demonstrates the analytical depth that supports a specialty occupation classification.
Build experience managing brand P&L and marketing budgets
Brand managers at CPG companies are responsible for significant marketing spend and are expected to drive brand growth while managing profitability. Demonstrating experience with budget allocation, media mix optimization, and ROI measurement positions you as a strategic hire.
Understand the cultural landscape of U.S. consumers
Brand marketing requires deep understanding of cultural trends, consumer behavior, and competitive dynamics in the U.S. market. Internships, academic research, or prior work experience with U.S.-facing brands can demonstrate this cultural fluency to potential employers.
Frequently Asked Questions
Do companies sponsor brand marketing professionals for H-1B visas?
Yes, large consumer goods companies, technology brands, and retail corporations sponsor brand marketing roles. Companies like Procter & Gamble, Unilever, Nike, PepsiCo, and Google hire brand managers and brand strategists with visa sponsorship, particularly through structured brand management rotational programs.
What background do brand marketing employers look for in sponsored candidates?
A bachelor's degree in marketing, business, or communications is standard, and an MBA is common for brand manager roles at CPG companies. Employers value experience in market research, consumer insights, brand positioning, and P&L management for brand portfolios.
How to find Brand Marketing jobs with visa sponsorship?
To find Brand Marketing jobs with visa sponsorship, use Migrate Mate to search positions at consumer goods companies, tech firms, and advertising agencies that frequently sponsor H-1B visa, O-1 visa, and L-1 visas for marketing professionals. Focus on multinational corporations and fast-growing startups that actively hire international talent for brand management, digital marketing, and product marketing roles.
How is brand marketing different from product marketing for visa purposes?
Brand marketing focuses on overall brand identity, awareness, consumer perception, and long-term brand equity - often at CPG or consumer companies. Product marketing is more focused on go-to-market strategy for specific products, typically at technology companies. Both can qualify as specialty occupations, but they target different industries and require different skill sets.
Are CPG brand management programs a good path for visa sponsorship?
Procter & Gamble's brand management program is one of the most established in the industry and has historically sponsored international candidates. Similar rotational brand management programs exist at Unilever, Johnson & Johnson, General Mills, and Colgate-Palmolive, all of which recruit internationally.
What is the prevailing wage requirement for sponsored Brand Marketing jobs?
When a U.S. employer sponsors a foreign worker for a work visa, they are legally required to pay at least the "prevailing wage" — the average wage paid to workers in the same occupation, in the same geographic area, with similar experience. This is set by the Department of Labor to prevent employers from hiring foreign workers at below-market rates. The prevailing wage varies significantly by role, location, and experience level — for example, a brand marketing in California will have a different prevailing wage than the same role in a smaller state. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search.