Brand Marketing Jobs in USA with Visa Sponsorship
Brand marketing roles can get H-1B visa sponsorship, but it's more competitive than technical fields since employers need to justify that the position requires specialized knowledge. Large CPG companies (P&G, Unilever), tech firms, and major brands with sophisticated marketing operations are the most likely sponsors. An MBA or specialized marketing degree strengthens the visa case. Purely creative or generalist marketing titles may face higher H-1B denial rates, so look for roles with analytical or strategic focus. For detailed occupation requirements, see the O*NET profile.
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Get Access To All Jobs#MaesaMagic
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands.
About the Role
We are seeking a passionate and driven Associate Brand Marketing Manager to join our team and support the next stage of growth for Being Frenshe. This role is ideal for a consumer products and wellness enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives.
As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You'll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking.
In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints.
Highly organized and detail-oriented, you will manage timelines, budgets, sales and cross-functional coordination to ensure flawless execution and measurable business impact.
This role is based in our Manhattan office and requires on-site presence 3 days per week.
Key Responsibilities
- Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
- Campaign Management – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.
- Retail & E-Commerce Marketing – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility.
- Commercial readiness – Own commercial readiness for new product launches, ensuring all product, PDP, content, and retail needs are aligned and launch-ready.
- Creative Development – In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots.
- Influencer & Social Media – Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams.
- Supporting Consumer & Community Engagement – Drive brand love and product education through our consumer & social communities via events and customer service.
- Market & Trend Analysis – Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.
- Performance Tracking – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.
- Brand + Product Management – Own product management and brand materials, ensuring product information, decks, and resources are accurate, up to date, and available to support key brand initiatives.
Qualifications & Requirements
- Bachelor's Degree in related field of study
- 2-3 years of brand marketing/brand management experience; CPG experience preferred.
- Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.
- Excellent communication and collaboration skills to work across teams.
- Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities.
- Skilled in creating marketing collateral & presentations.
- Strong proficiency in Microsoft Office: Power Point, Excel, Word.
- Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.
- Social media savvy, knowledge of beauty and category trends on TikTok.
- Flexibility and willingness to take on additional responsibilities when needed.
What We Offer
$75,000/yr - $85,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Our EVP
Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.
#MaesaMagic
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands.
About the Role
We are seeking a passionate and driven Associate Brand Marketing Manager to join our team and support the next stage of growth for Being Frenshe. This role is ideal for a consumer products and wellness enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives.
As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You'll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking.
In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints.
Highly organized and detail-oriented, you will manage timelines, budgets, sales and cross-functional coordination to ensure flawless execution and measurable business impact.
This role is based in our Manhattan office and requires on-site presence 3 days per week.
Key Responsibilities
- Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
- Campaign Management – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.
- Retail & E-Commerce Marketing – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility.
- Commercial readiness – Own commercial readiness for new product launches, ensuring all product, PDP, content, and retail needs are aligned and launch-ready.
- Creative Development – In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots.
- Influencer & Social Media – Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams.
- Supporting Consumer & Community Engagement – Drive brand love and product education through our consumer & social communities via events and customer service.
- Market & Trend Analysis – Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.
- Performance Tracking – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.
- Brand + Product Management – Own product management and brand materials, ensuring product information, decks, and resources are accurate, up to date, and available to support key brand initiatives.
Qualifications & Requirements
- Bachelor's Degree in related field of study
- 2-3 years of brand marketing/brand management experience; CPG experience preferred.
- Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.
- Excellent communication and collaboration skills to work across teams.
- Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities.
- Skilled in creating marketing collateral & presentations.
- Strong proficiency in Microsoft Office: Power Point, Excel, Word.
- Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.
- Social media savvy, knowledge of beauty and category trends on TikTok.
- Flexibility and willingness to take on additional responsibilities when needed.
What We Offer
$75,000/yr - $85,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Our EVP
Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.
See all 6,944+ Brand Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Brand Marketing roles.
Get Access To All JobsTips for Finding Brand Marketing Jobs
Target CPG brand management rotational programs
Companies like Procter & Gamble, Unilever, General Mills, and Colgate-Palmolive run structured brand management programs that recruit directly from MBA programs and include visa sponsorship. These programs are specifically designed to develop brand marketers and have well-established immigration processes.
Develop consumer insights and market research expertise
Brand marketing at major companies relies heavily on qualitative and quantitative consumer research, focus groups, and syndicated data from Nielsen and IRI. Expertise in translating consumer insights into brand strategy demonstrates the analytical depth that supports a specialty occupation classification.
Build experience managing brand P&L and marketing budgets
Brand managers at CPG companies are responsible for significant marketing spend and are expected to drive brand growth while managing profitability. Demonstrating experience with budget allocation, media mix optimization, and ROI measurement positions you as a strategic hire.
Understand the cultural landscape of U.S. consumers
Brand marketing requires deep understanding of cultural trends, consumer behavior, and competitive dynamics in the U.S. market. Internships, academic research, or prior work experience with U.S.-facing brands can demonstrate this cultural fluency to potential employers.
Frequently Asked Questions
Do companies sponsor brand marketing professionals for H-1B visas?
Yes, large consumer goods companies, technology brands, and retail corporations sponsor brand marketing roles. Companies like Procter & Gamble, Unilever, Nike, PepsiCo, and Google hire brand managers and brand strategists with visa sponsorship, particularly through structured brand management rotational programs.
What background do brand marketing employers look for in sponsored candidates?
A bachelor's degree in marketing, business, or communications is standard, and an MBA is common for brand manager roles at CPG companies. Employers value experience in market research, consumer insights, brand positioning, and P&L management for brand portfolios.
How to find Brand Marketing jobs with visa sponsorship?
To find Brand Marketing jobs with visa sponsorship, use Migrate Mate to search positions at consumer goods companies, tech firms, and advertising agencies that frequently sponsor H-1B visa, O-1 visa, and L-1 visas for marketing professionals. Focus on multinational corporations and fast-growing startups that actively hire international talent for brand management, digital marketing, and product marketing roles.
How is brand marketing different from product marketing for visa purposes?
Brand marketing focuses on overall brand identity, awareness, consumer perception, and long-term brand equity - often at CPG or consumer companies. Product marketing is more focused on go-to-market strategy for specific products, typically at technology companies. Both can qualify as specialty occupations, but they target different industries and require different skill sets.
Are CPG brand management programs a good path for visa sponsorship?
Procter & Gamble's brand management program is one of the most established in the industry and has historically sponsored international candidates. Similar rotational brand management programs exist at Unilever, Johnson & Johnson, General Mills, and Colgate-Palmolive, all of which recruit internationally.
What is the prevailing wage requirement for sponsored Brand Marketing jobs?
When a U.S. employer sponsors a foreign worker for a work visa, they are legally required to pay at least the "prevailing wage" — the average wage paid to workers in the same occupation, in the same geographic area, with similar experience. This is set by the Department of Labor to prevent employers from hiring foreign workers at below-market rates. The prevailing wage varies significantly by role, location, and experience level — for example, a brand marketing in California will have a different prevailing wage than the same role in a smaller state. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search.